Possible Lenticular Effects
The first step in lenticular design is to choose the effect that best suits your graphic or the message you are trying to communicate. Lenticular effects can be just about anything you can do with video, and some things you can't, such as 3D. Some of the most popular effects include flip, animation, morph, and zoom.
Other possibilites are only limited by your imagination. Effects such as explosions, melts, dissolves, color tints, transformations, twists, bends, and distortions are all possible. Choose an effect to create a bold and captivating image that is sure to demand attention from your potential audience or consumer.
So which one will work best for your needs? Take a moment to view a sample of several popular options and find out!
Zoom | Morph | Flip
Giving new perspective
Objects within an image are layered to give the illusion of depth and perspective. Unlike 2-dimensional design, using this lenticular effect allows graphics to appear more realistic. Lenticular 3D can be incorporated into most images or design styles.
TIP: Color choice and placement play a large role in the optimum 3D effect. Neutral colors in the background and brighter colors in the foreground work best.
Making a quick transition
A dramatic swapping of two images-each vanishing and then reappearing from one to another. Utilizing this lenticular flip effect is most beneficial for demonstrating "cause-and-effect" or even "before-and-after" comparisons.
TIP: To maintain sharp contrast between the elements, limit the flip to only two images. The most dramatic visual presentation will result with fewer frames. In flip animation, less is definitely more.
Bringing print to life
With a series of images coming together to create an animation much like a short movie clip, this is the most complex lenticular effect. The illusion of motion actually comes from either a selection of video frames or sequential still images. This lenticular animation effect is great for emphasizing body movement or mechanical action.
TIP: While all master video formats can be used, 4K is the best source material to ensure high-quality motion.
Transforming before your very eyes
The conversion of one image into another is used to create the illusion of transformation. This lenticular morph effect can be used for showcasing a product or feature that may change or create change.
TIP: It is important that the images are of a similar shape and color density. Elements that are not similar enough can cause one image to appear faintly over the other (known as "ghosting") when only one image should be seen.
Moving to the forefront
The illusion of movement from background to foreground to create the effect of "leaping out" or "jumping back." A lenticular zoom animation can consist of one or more objects, or even a full image. This effect works best for highlighting elements such as products, logos, or important messages.
TIP: Cool, darker colors in the background and warmer, lighter tones for the element in motion tends to produce the best zoom effect.